Household income food marketing and geographic location
Food access is influenced by diverse factors, including proximity to food retail outlets (eg, distance to a store or the number of stores in an area), individual resources (eg, income or personal transportation), and neighborhood-level resources (eg, average income of the neighborhood and availability of public transportation. Whole foods does not focus on income demographics when considering a franchise location and instead focuses on the per capita population that has college degrees the key customer for the average whole foods location is a working parent that is between the age of 30 and 50. Location and climate have large effects on income levels and income growth through their effects on transport costs, disease burdens, and agricultural productivity, among other channels geography also seems to affect economic policy choices many geographic regions that have not been conducive to. Coffee shop client profile coffee shop patrons are younger, more affluent, and educated and are 22 percent more likely to be aged 18-24 they are also 65 percent more likely to have an annual household income of $100k. Municipal waste genereated from population using coal for household heating = 49,500,000 tons geographical location, energy sources, and climate as a country urbanizes and populations become waste composition by income b waste composition in lower middle-income countries source: other 15% metal 2% glass 3% plastic 12% paper 9% organic.
Money set out to find the answer, meshing average income data with a cost of living measurement for each state we pulled average pay for each state, based on 2015 median household income from the. The demographic of your target market describes its characteristics by observable and quantifiable factors that might include age, gender, geographical location, marital status, educational attainment, occupation status, household income, race and religion. Food prices and spending retail food prices partially reflect farm-level commodity prices, but packaging, processing, transportation, and other marketing costs, along with competitive factors, have a greater role in determining prices on supermarket shelves and restaurant menus. A tiny group of “affluent” consumers, whose household income exceeds $34,000, accounts for only 2 percent of the urban population, or 426 million households exhibit 1 the share of chinese households in each income level will shift dramatically by 2020.
The consumer food database contains five variables: annual food spending per household, annual household income, non-mortgage household debt, geographic region of the us of the household, and household location. Consumer spending, or personal consumption expenditures (pce), is the value of the goods and services purchased by, or on the behalf of, us residents. Marketing know your target market analysts then sort the information and group consumers by income, household size, race, gender and other characteristics relevant to your business.
The following demographic market research questions and resources are provided by our firm as a complimentary service for our website visitors in the design of surveys feel free to use these questions on your own market research questionnaire. Market researchers create consumer profiles by analyzing consumer attributes into groups for marketing and advertising purposes learn the basics here geography: attributes related a person designated as the head-of-household, or the main contributor of income to a family. Data sources include a proprietary december 2017 consumer survey, based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.
Household income food marketing and geographic location
Geographic location/size of community this type of information is usually the easiest for the small business owner to acquire for example, the website zipskinny provides outstanding, free demographic information based upon zip codes. Box 1: definitions of households and family forms definitions of households household a household is defined by the abs as one or more persons, at least one of whom is at least 15 years of age, usually resident in the same private dwelling. In recent years the linkage between low income, access to fast food, and obesity has been widely studied, and this paper will introduce the literature and research studies regarding the effect of obesity and its causal links to poverty and fast food restaurants such as mcdonald’s.
- Geographical location refers to a specific physical point on earth this is more precise than area or place, often defined by a set of latitude and longitude coordinates any location that has solid ground such as a country, island or panhandle can be a geographical location on the surface of.
- Food products often involve the general marketing approaches and techniques applied the marketing of other kinds of products and services in food marketing, topics such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy, for example, are highly relevant.
Household income marital status presence of children in the household home value geographic region(s) target market target marketing allows the marketer / sales team to customize their message to the targeted group of consumers in a more focused manner now target market is not the same as target audience. Geographic segmentation is when a business divides its market on the basis of geography you can geographically segment a market by area, such as cities, counties, regions, countries, and. Consumer expenditures and income: overview the consumer expenditure survey (ce) is a nationwide household survey conducted by the us bureau of labor statistics (bls) to find out how americans spend their money it is the only federal government survey that provides information on the complete range of consumers’ expenditures as well as their incomes and demographic characteristics.